Brooke Hill is a tech-enabled beauty entrepreneur, Wharton MBA graduate, and the co-founder and CEO of Swella (Swella Beauty). Having built an early career as a corporate strategist at Google, Hill pivoted her analytical mastery to the consumer hair care space to introduce America's very first luxury, standardized braid bar. Swella operates as a high-end, tech-forward destination designed to mitigate irregular marketplace pricing, combat stylist burnout, and systematically shrink seating times through early-stage robotic and tech integrations. Her disruptive vision captured rapid institutional support, earning her the 2022 Visible Hands accelerator prize and prime stage honors at the Essence Festival. Recognized as one of Atlanta's 'Most Impactful Social Innovators,' Hill balances commercial scaling with real-world advocacy for Black women. Her overarching mission is to transform the traditional textured hair braiding experience into an efficient, safe, and premium sanctuary backed by cutting-edge modern engineering.